SKOL SUMMER FESTIVAL CAMPAIGN

Visual identity created for the ‘SKOL SUMMER ON’ campaign in Brazil. The campaign revolves around several parties that tour the beaches of Brazil. They events start by day and end at midnight. The identity consists of a font and shape set, allowing a large variety in possibilities for visuals, ranging from signing to the stage-design. The idea behind the font was that the letters themselves would function as content holders, by being filled with photography or graphic patterns. The concept was developed and produced by Nachtlab and Wink agencies for SFX. (photography by Vice Brazil)